Client Project | Role: UX/UI Designer, Visual Content Creator, SEO, Color Scheme, Text Adjustments, Cookie Banner, GDPR & Imprint
UX Case Study - Klemens.ro: Distributor Website
Client Project | Role: UX/UI Designer, Visual Content Creator, SEO Coordinator
🧭 Project Overview
Client: Klemens - Official Brielmaier Distributor (Romania)
Goal: Build a clear, professional, and legally compliant online presence for the Brielmaier product line in Romania.
Scope: UX structure, UI design, SEO setup, legal pages, authentic visuals (photos & videos)
Platform: WordPress with customized 1&1 template
Goal: Build a clear, professional, and legally compliant online presence for the Brielmaier product line in Romania.
Scope: UX structure, UI design, SEO setup, legal pages, authentic visuals (photos & videos)
Platform: WordPress with customized 1&1 template
🎯 Problem Statement
The client needed a professional website to represent Brielmaier in Romania, showcase the brand’s advanced mowing equipment, and comply with local legal requirements (GDPR, Cookies, Terms). The site also needed to inspire trust and demonstrate local presence through authentic visuals.
💡 Solution Summary
I designed and implemented a responsive, content-focused website that combines clear UX navigation with authentic video and photo production. I also ensured SEO optimization and full legal compliance (GDPR & Cookie policies). The result is a professional, trustworthy representation of the Brielmaier brand in the Romanian market.
👥 Target Audience
Local landowners, farmers, and service providers
Potential buyers interested in Brielmaier technology
Legal and regulatory bodies (GDPR compliance)
🛠️ My Role & Responsibilities
UX Architecture (site map, user flow, intuitive structure)
UI Layout (visual hierarchy, spacing, mobile responsiveness)
Visual Content Creation (photo + video on-site production)
SEO Setup (headings, alt-texts, meta, structure)
Legal Pages (Terms & Conditions, Privacy Policy, Cookies)
Copy suggestions based on clarity, tone and CTA placement
🔍 Key UX Decisions
UX ChallengeUX Solution
Represent Brielmaier brand locally Focused design with large visuals of real equipment & environment
Build trust in distribution Used original Romanian visuals, not stock photos
Present product info clearly Structured content by need: Gallery, Contact, Brand section
Ensure legal compliance Visible footer links for GDPR, Cookies, Terms
Ensure mobile usability Layout adapted for mobile: vertical structure, tap-friendly buttons
🖼️ Visual Design & Layout Highlights
Clean homepage with full-width media showcasing Brielmaier equipment
Footer links: Politica de Cookie-uri | Protecția Datelor | Termeni și Condiții
Sectioned layout: Despre Brielmaier | Galerie | Contact
Clear CTAs: “Solicită informații”, “Trimite un mesaj”, “Contact direct”
Embedded Google Maps & responsive contact form
📈 Outcomes
Website launched and indexed by Google
Client feedback: fully satisfied - no major revisions
Legal texts active, visible, and accessible from every page
Clean UX allows users to reach product and contact sections in 1-2 clicks
🧠 Reflection
This was a real-world UX project that required more than just visual design - it combined user-centered thinking, branding alignment, legal awareness, and content production. I applied principles learned in the Google UX course, from structure to clarity, and delivered a product that speaks to its audience confidently and simply.
🔗 Live Site:
Let’s work together!
Contact
Email: lmarian.ux@online.de
LinkedIn: linkedin.com/in/lucian-marian-387560193
Location: Germany
Email: lmarian.ux@online.de
LinkedIn: linkedin.com/in/lucian-marian-387560193
Location: Germany
